Jann Schwarz, Senior Global Director of The B2B Institute at LinkedIn, explains how a buying committee makes decisions and the significance of marketing to the entire committee, not just individual members.
Scott Stedman, CEO of The Imaginarium, and Jenny Lewis, President and CMO of The Knot, discuss the Knot's various marketing strategies to stay timely, top-of-mind, and attract customers throughout the lifecycle of their wedding journey — providing us with some tangible inspiration for the B2B space.
Jose Reyes, Chief Creative Officer of EY, and Scott Stedman, CEO of The Imaginarium, take a trip down memory lane to look at some of the biggest marketing buzzwords of the last decade, and discuss whether GenAI manages to stand apart.
