Brand IP as Superformats with Ben Dietz & Scott Stedman — The Saturnalia Château

Scott Stedman (The Imaginarium) invites Ben Dietz (Rangelife) to a chat about "superformats" — unique sparks of brand IP that organizations can bring to life across their business ecosystem to powerful effect, bridging the gap between B2C, B2B, and B2E.

Let’s get started!