Unbundled ABM with Patrick Reynolds, Putney Cloos and Brittney Frank — The Imaginarium Summit

While marketers obsess over platforms and tactics, the real value of ABM lies in its strategic approach to account prioritization and targeting. Scott Stedman (The Imaginarium) moderates a panel with Patrick Reynolds (BlueConic), Putney Cloos (Bombora), and Brittney Frank (EY) to unravel how ABM as a mindset holds the real transformative power for B2B businesses.

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