GenZ, The New B2B Buyer with Irina Novoselsky and Alicia Alongi — The Imaginarium Summit

Irina and Alicia deliver the marketing equivalent of a cardiac stress test for traditional B2B organizations: soon, a staggering 75% of B2B decision-makers will be Gen Z and millennials—digital natives who treat cold calls like spam emails and traditional sales tactics like communicable diseases. It's on us to be ready for it.

Let’s get started!