Modern B2B Demand Generation

A clear playbook for generating demand that turns into revenue, built on the state of account-based insights.

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Who will own the next decade of B2B marketing?

If you’re taking an old-fashioned approach to lead generation without considering the last eight years of innovation around account-based marketing, you’re wasting time and money.

At The Imaginarium, we simply cannot, well, imagine letting this happen to you. Our foundational value, along with a culture of excellence and total accountability, is the idea that an agency needs to approach its clients with a hospitality mindset. It would be downright inhospitable to keep the knowledge of how to develop a modern lead gen system to ourselves.

So read on for a clear, actionable playbook. Let’s not look back at the days of old, but embrace a new era. While leads may not flow with such ease today, instead let the accounts fall like rain!

We’ll show you how the best B2B marketers bring order to the mayhem with systems that:

  • Start with ruthless clarity about who they’re targeting and why.
  • Deliver messaging that hits with emotional weight.
  • Orchestrate every channel like a symphony.

No fluff. No filler. Just the exact moves you need to generate demand that turns into revenue. Read on here…