The role of the B2B CMO is in transition. A report from your peers’ perspectives with new media benchmarks.

It’s a big job and the opportunities for B2B CMOs have never been greater. That said, it’s impossible to have all the superpowers that are being asked of a modern B2B CMO: data, media, change management, MarTech… oh, and build breakthrough creative and a salient brand along the way.

We spoke to some of B2B’s most influential and exciting CMOs and marketing leaders to get their perspective on the evolving role and how to keep winning for your brand. We also included media benchmarking to help you find new opportunities next year, along with data on how the job of the CMO is changing to help each of you maximize the opportunities you see, and help uncover the ones you don’t.

It takes a community: so huge thanks to our friends and partners at Anteriad and Octane11 who helped create our first State of the B2B CMO Report.

Get honest peer-to-peer insights based on experience from a wide variety of B2B leaders to validate your understanding and help identify new ways to grow.

New proprietary media benchmarking and insights from over $100m in media spend across dozens of businesses. Discover what's working and where there are "blue ocean" opportunities.

From ABM to change management to GenAI to building a breakthrough brand – get an anecdotal overview of what our industry will be challenged with in the next year from the CMOs who know – and make sure your 2025 blows your growth expectations out of the water.